Ali Reynolds of Hawksmoor Spitalfields was named Glenfiddich Malt Mastermind at the Callooh Callay final in Shoreditch last night. 

Glenfiddich’s Malt Mastermind competition is moving to Scotland – to Dufftown the home of the world’s number one single malt scotch whisky

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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